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What's new in Trama · June 7, 2026

The agent now understands the trip before handing it off, replies with voice notes, and recognizes the client who already traveled with you.

Atahualpa Herrera
Atahualpa Herrera4 min read
Trama-style cover illustration on a warm cream background, with a central interface showing a travel inquiry already understood by the agent: destination, dates, travelers, budget, and how complete the lead is. Around it, connected cards show the product's new features, like voice note, existing client, dormant leads, and lead quality. On the sides, subtle metrics and inbox panels, with golden yellow accents and the "trama." logo centered at the bottom.

This week's updates: the agent understands the trip better before handing it off, now replies with voice notes, and recognizes the client who already traveled with you. Plus, what's going cold no longer slips by unseen.

The agent advises before handing off

🧭 It understands the trip before passing it on. It used to collect scattered details. Now it builds a real picture of the trip the traveler wants: where, when, with whom, and what budget. Your salesperson doesn't get a pile of messages to decode, but an understood inquiry, ready to quote. And the traveler doesn't have to repeat what they already said.

📊 It weighs how well it understood the inquiry. Until now it scored a lead on two things: how good and how urgent. Now it adds a third: how complete the inquiry is. One with everything clear is worth more than a vague one, and that orders which ones your team sees first. So they start with the ones closest to closing.

🛂 It flags visas and entry requirements. If the destination needs a visa, a vaccine, or any entry requirement, it brings it up during the conversation. Without stalling the inquiry or leaving the traveler to figure it out alone. This often surfaces late, when the sale is already advanced, and handling it early avoids surprises that can sink a booking.

✅ It hands off when the lead is ready, not as soon as it has the data. It used to pass the inquiry the moment it had the minimum fields. Now it waits until the traveler is satisfied and the inquiry is mature, so your salesperson picks it up at the best moment. And if the traveler comes in lukewarm, it warms them up a bit first instead of handing them off cold. Fewer leads that aren't ready, and more conversations worth the time.

Now it talks back, too

🎙️ It replies with voice notes. If a traveler sends you an audio, the agent answers with an audio, in a voice that adapts to the client's country. Last week we wrote about why we said no to neutral Spanish. This is the other half: making that closeness heard, not just read. For many people, audio is their natural way to talk on WhatsApp, and replying in kind keeps the conversation flowing. It's on by default.

📎 It understands long audios in full. When a traveler sends a long audio explaining the whole trip they have in mind, the agent listens to all of it, start to finish. It doesn't stop at the first part. All of that goes into the inquiry, ready for your salesperson to use.

Each client to the right person

👋 It recognizes the client who already traveled with you. A new traveler and an existing client aren't looking for the same thing. The agent now tells them apart and routes the existing client to whoever handles them. It doesn't start from scratch as if it were a new lead. The one who already trusted your agency feels recognized, and you don't waste time requalifying someone you already know.

📇 The handoff arrives with contact details. To pass an inquiry along, the agent now also collects first name, last name, and/or email. Your salesperson gets the opportunity with a way to reach the client, not just what they asked. If the chat breaks off or the traveler drops out, there's still a way to follow up.

More control over what's happening

😴 The leads that go cold aren't lost, they go dormant. If an opportunity goes 30 days with no news (no message from the client, no note from you, no stage change), it marks itself as dormant and leaves the active board. That way dead opportunities stop cluttering what matters. It warns you five days before, in case you want to pick it back up. And it's not lost: it stays saved and you wake it up whenever you want, or it wakes up on its own if the client writes again.

👁️ You see what the agent understood, at a glance. The platform now shows a summary of what the agent pulled from each conversation: destination, dates, travelers, budget. You look at the card and know what it's about in two seconds. Handy for the owner who wants to check on an opportunity without digging through the whole chat.

That's what's new this week. More soon.

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Atahualpa Herrera

Atahualpa Herrera

Co-founder & CTO, trama.

A cargo del producto y la tecnología de trama. Convencido de que una buena herramienta se siente como un compañero de equipo, no como una pantalla más para llenar.

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