The trama. blog.

AI, WhatsApp sales and commercial operations in tourism businesses across LATAM. What we see working with tourism business owners, wholesalers and operators.

Noticias travel-tech

WhatsApp stops being free: what changes on October 1 and what it will cost you

Meta starts charging for every reply you send a customer. What changes, what it costs, and the two ways to pay less.

Yaco PeraltaSeptember 4, 2026

Trama cover with a photo of the team and visitors at booth 4382 at FIT America Latina 2026, at La Rural in Buenos Aires.

Turismo e IA

Back from FIT: what we saw from booth 4382

143,000 people, 1,697 exhibitors and our first booth of our own. What we saw at FIT 2026 from the inside, and what it says about travel agencies and AI.

Yaco PeraltaOctober 6, 2026

Turismo e IA

Trama in Mensajero Turístico: an opportunity for small travel agencies

We spoke with Mensajero Turístico about visibility in AI recommendations. A perspective from Trama and a practical exercise for your travel agency.

Yaco PeraltaOctober 5, 2026

Yaco Peralta with the other three participants in episode 12 of Huella Infinita Conecta, in a YouTube window with Trama branding.

Turismo e IA

AI for travel agencies: WhatsApp inquiries and follow-up

How to connect WhatsApp inquiries, sales records, and quote follow-up. Ideas and agency examples from Trama’s appearance on Huella Infinita Conecta.

Yaco PeraltaOctober 2, 2026

Noticias travel-tech

WhatsApp blocked my account: what to do and how to get your number back

If WhatsApp blocked your number with no explanation, don't reinstall or change everything. How to identify the block, appeal with evidence and avoid making it worse.

Yaco PeraltaSeptember 12, 2026

Turismo e IA

Why ChatGPT recommends another travel agency instead of yours

When a traveler asks an AI to recommend an agency, there is no page two: it names two or three. What it looks at to pick them, and what you can do in 90 days to be one of them.

Yaco PeraltaSeptember 11, 2026

Noticias travel-tech

Why every salesperson should have their own WhatsApp

One number for the whole team is the convenient option. From October it is also the expensive one, and that is not the worst part: the problem is who owns the customer when they come back.

Atahualpa HerreraSeptember 4, 2026

Trama cover image showing its commercial interface connected through MCP to an artificial intelligence assistant, letting conversations, metrics and sales data flow automatically between both tools.

Turismo e IA

MCP: bring your travel agency's assistant into the AI you already use

Your assistant knows everything that happened in every inquiry. Your AI knows everything else. MCP is what stops them from working apart.

Atahualpa HerreraAugust 31, 2026

Trama illustration about Meta business verification: travel inquiries arrive through different channels into a “Verified business” badge dated October 1, while an alert shows the cap of 250 clients per day and per-message billing for unverified accounts.

Marketing y pauta

Verify your business with Meta before October 1

From October 1, Meta charges for every reply you send inside the 24-hour window. If your business isn't verified on top of that, you arrive capped and billed. How to fix it in time.

Yaco PeraltaAugust 21, 2026

Trama illustration of a click-to-WhatsApp ad journey: a Cancun ad with a Send WhatsApp button leads into a chat where the agency replies, a clock marks the free 72-hour window, and a record logs the Click-to-WhatsApp source and its campaign, surrounded by metrics for reach, clicks, conversations started and confirmed bookings.

Marketing y pauta

Click-to-WhatsApp ads: the guide for travel agencies

How to build the ads that open a chat, how the free 72-hour window actually works, and how to know which ad brought you the sale.

Yaco PeraltaAugust 18, 2026

Three-step golden staircase representing AI adoption in a travel agency: desk work on the bottom step, answering on WhatsApp on the middle one, and an advisor working alongside an AI assistant at the top, next to a qualified lead card.

Turismo e IA

Artificial intelligence for travel agencies: where to start

What you can ask an AI to do in a travel agency today, in what order to bring it in, and why most agencies stop at the part that pays off least.

Yaco PeraltaAugust 15, 2026

Marketing y pauta

What WhatsApp Business API costs for a travel agency

The cost is not a price, it is a multiplication. Meta sets the rate, which changes by country and message type; you set how many messages you send. The second half is the one you can move.

Atahualpa HerreraAugust 14, 2026

Trama cover with three messages ordered by stage: quote sent at 24 hours as free text, follow-up at 72 hours with a template, and reactivation at 30 days with a template.

Marketing y pauta

The messages a travel agency actually sends on WhatsApp

Follow-up, reactivation and deposit reminder: what decides whether you need a template approved by Meta is not the message, it is the clock. With the timings and the rules we run in production.

Yaco PeraltaAugust 14, 2026

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The trama. blog.

WhatsApp stops being free: what changes on October 1 and what it will cost you

Recent notes

Back from FIT: what we saw from booth 4382

Trama in Mensajero Turístico: an opportunity for small travel agencies

AI for travel agencies: WhatsApp inquiries and follow-up

WhatsApp blocked my account: what to do and how to get your number back

Why ChatGPT recommends another travel agency instead of yours

Why every salesperson should have their own WhatsApp

MCP: bring your travel agency's assistant into the AI you already use

Verify your business with Meta before October 1

Click-to-WhatsApp ads: the guide for travel agencies

Artificial intelligence for travel agencies: where to start

What WhatsApp Business API costs for a travel agency

The messages a travel agency actually sends on WhatsApp

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