The trama. blog.

AI, WhatsApp sales and commercial operations in tourism businesses across LATAM. What we see working with tourism business owners, wholesalers and operators.

Trama's free CRM for travel agencies, showing opportunities organized by stage and 20 opportunities handled automatically by AI.

Turismo e IA

Free CRM for travel agencies: what's actually free

The CRM is free forever, with no contact or user ceiling. What we do charge for is having the AI do the logging itself.

Yaco PeraltaJuly 30, 2026

Trama illustration about Meta business verification: travel inquiries arrive through different channels into a “Verified business” badge dated October 1, while an alert shows the cap of 250 clients per day and per-message billing for unverified accounts.

Marketing y pauta

Verify your business with Meta before October 1

From October 1, Meta charges for every reply you send inside the 24-hour window. If your business isn't verified on top of that, you arrive capped and billed. How to fix it in time.

Yaco PeraltaAugust 21, 2026

Trama illustration of a click-to-WhatsApp ad journey: a Cancun ad with a Send WhatsApp button leads into a chat where the agency replies, a clock marks the free 72-hour window, and a record logs the Click-to-WhatsApp source and its campaign, surrounded by metrics for reach, clicks, conversations started and confirmed bookings.

Marketing y pauta

Click-to-WhatsApp ads: the guide for travel agencies

How to build the ads that open a chat, how the free 72-hour window actually works, and how to know which ad brought you the sale.

Yaco PeraltaAugust 18, 2026

Three-step golden staircase representing AI adoption in a travel agency: desk work on the bottom step, answering on WhatsApp on the middle one, and an advisor working alongside an AI assistant at the top, next to a qualified lead card.

Turismo e IA

Artificial intelligence for travel agencies: where to start

What you can ask an AI to do in a travel agency today, in what order to bring it in, and why most agencies stop at the part that pays off least.

Yaco PeraltaAugust 15, 2026

Marketing y pauta

What WhatsApp Business API costs for a travel agency

The cost is not a price, it is a multiplication. Meta sets the rate, which changes by country and message type; you set how many messages you send. The second half is the one you can move.

Atahualpa HerreraAugust 14, 2026

Trama cover with three messages ordered by stage: quote sent at 24 hours as free text, follow-up at 72 hours with a template, and reactivation at 30 days with a template.

Marketing y pauta

The messages a travel agency actually sends on WhatsApp

Follow-up, reactivation and deposit reminder: what decides whether you need a template approved by Meta is not the message, it is the clock. With the timings and the rules we run in production.

Yaco PeraltaAugust 14, 2026

A WhatsApp inquiry about Cancun goes through five stages (name, destination, dates, travellers and departure) and turns into a finished quote.

Turismo e IA

How to sell more trips on WhatsApp (without sending more messages)

Most agencies do not lose sales for lack of inquiries: they lose them between the inquiry and the quote. What changes when WhatsApp stops being an inbox and becomes a process.

Yaco PeraltaAugust 14, 2026

Trama's interface showing how an opportunity turns into a mobile quote with photos, open tracking and a closing link.

Detrás del producto

Everything Trama learned to do this month

Trama stopped just answering: it now builds the quote, shows you whether the client opened it, sends photos when they are asked for, and closes with a link or a PDF.

Atahualpa HerreraAugust 3, 2026

Illustration of a Meta campaign shifting from optimizing for 200 conversations at US$2 to prioritizing 3 real sales, connected by a learning loop fed with conversion data.

Marketing y pauta

Your Meta ads are optimizing for the wrong metric

Meta shows you 200 conversations at US$2 and your team says none of them were any good. Both are right. How to make Meta optimize for sales instead of chats.

Yaco PeraltaJuly 31, 2026

Editorial cover from trama. on the July artificial intelligence updates applied to travel agencies, showing ChatGPT Work turning a rate sheet into a comparison spreadsheet and a scheduled task on industry news.

Turismo e IA

AI updates for travel agencies: July 2026

Four new models, ChatGPT Work, the voice that stopped taking turns, and scheduled tasks. What launched in July, which plans have it, and what actually helps in an agency.

Yaco PeraltaJuly 24, 2026

Trama blog cover about AI-generated travel itineraries: a phone shows a 14-day trip through Europe with alerts such as tight connections, closed museums and poorly located hotels, while an agency validates the plan against a checklist of availability, opening hours, transfers and real conditions.

Turismo e IA

Your client arrives with an AI-made trip. Your job starts there

Your client walks in with the trip already built by an AI. It looks like they do not need you. That is exactly where your job begins: validate it, order it, and make it bookable.

Yaco PeraltaJuly 23, 2026

Yaco Peralta during a livestream about artificial intelligence applied to tourism, set in an editorial composition in cream and yellow tones with WhatsApp messages, commercial metrics, and a woolen thread representing trama.

Turismo e IA

AI won't replace travel agents. It gives the human part back

I joined the first Huella Infinita Conecta to talk about AI and travel. Here's the video and what we distilled for your agency's day to day.

Yaco PeraltaJuly 13, 2026

Detrás del producto

What's new in Trama · July 3, 2026

The biggest update since the redesign: Trama now has a web presence you can show and share with your clients. Plus a better catalog, metrics, and agent.

Atahualpa HerreraJuly 3, 2026

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The trama. blog.

Free CRM for travel agencies: what's actually free

Recent notes

Verify your business with Meta before October 1

Click-to-WhatsApp ads: the guide for travel agencies

Artificial intelligence for travel agencies: where to start

What WhatsApp Business API costs for a travel agency

The messages a travel agency actually sends on WhatsApp

How to sell more trips on WhatsApp (without sending more messages)

Everything Trama learned to do this month

Your Meta ads are optimizing for the wrong metric

AI updates for travel agencies: July 2026

Your client arrives with an AI-made trip. Your job starts there

AI won't replace travel agents. It gives the human part back

What's new in Trama · July 3, 2026

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Add Trama to your team today.