The trama. blog.

AI, WhatsApp sales and commercial operations in travel agencies across LATAM. What we see working with agency owners, wholesalers and operators.

Trama editorial card: How many inquiries does your agency lose every month?, surrounded by WhatsApp, Instagram and email mockups with travel inquiries, a funnel showing 7.4% conversion and an indicator of 289 lost opportunities. AI for travel agencies.

Turismo e IA

How many inquiries your travel agency loses every month (and why nobody knows)

Most travel agencies can't tell you how many inquiries turned into sales last month. What you're losing and how to measure it in one hour, without installing anything.

Yaco PeraltaMay 9, 2026

Turismo e IA

Your client arrives knowing everything and has never needed you more

Your clients arrive having watched forty videos, three comparison sites, and a chat with a chatbot. They know more than ever and decide less than ever. Why that works in your favor.

Yaco PeraltaMay 22, 2026

Turismo e IA

Google's new AI, made practical for your travel agency

Google dropped new AI this week. Video, images and proposals you can now make yourself at your agency, without waiting on a designer or an editor.

Yaco PeraltaMay 20, 2026

Trama editorial cover about WhatsApp Business issues with Brazilian tourists: at the center, a phone shows a travel agency business account as "unavailable" and a "business verification" block; on the sides, incoming messages from Brazil and a verified connected account, on a warm cream background with golden accents and a clean travel-and-AI aesthetic.

Noticias travel-tech

Meta changed WhatsApp for Brazil and almost no travel agency noticed

On September 15, Meta restricted how businesses outside Brazil can message Brazilian customers on WhatsApp. It didn't make any travel publication. If your agency works with Brazilians, this matters.

Yaco PeraltaMay 16, 2026

5 lies about AI that confuse travel agencies

Opiniones y debates

The 5 lies you're being told about AI in travel

I've been hearing the same lines about AI in travel for over a year now, repeated by consultants, LinkedIn gurus and salespeople with little knowledge of the industry. Here are the 5 that do the most damage, no filter.

Yaco PeraltaMay 13, 2026

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The trama. blog.

How many inquiries your travel agency loses every month (and why nobody knows)

Recent notes

Your client arrives knowing everything and has never needed you more

Google's new AI, made practical for your travel agency

Meta changed WhatsApp for Brazil and almost no travel agency noticed

The 5 lies you're being told about AI in travel

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