The trama. blog.

AI, WhatsApp sales and commercial operations in tourism businesses across LATAM. What we see working with tourism business owners, wholesalers and operators.

Detrás del producto

What's new in Trama · July 3, 2026

The biggest update since the redesign: Trama now has a web presence you can show and share with your clients. Plus a better catalog, metrics, and agent.

Atahualpa HerreraJuly 3, 2026

Editorial cover for trama. on AI in tourism: a WhatsApp inquiry for Cancun is transformed, through a central intelligent node, into a qualified opportunity with destination, date, travelers, reason for the trip and lead temperature. The design uses a cream background, golden yellow accents, subtle data cards and a minimalist SaaS aesthetic.

Turismo e IA

From a "hi" to a ready opportunity

We pulled the real numbers from agencies using trama. This is what changes when an AI attends, filters and sorts every inquiry that comes in.

Yaco PeraltaJune 22, 2026

Detrás del producto

What's new in Trama · June 17, 2026

Trama's biggest update yet: we redesigned the whole platform, brought the agent inside, and turned Mission Control into a place that speaks plainly.

Atahualpa HerreraJune 17, 2026

Trama blog cover about travel sales: a full quote with hotels, excursions, itinerary and price is sent all at once, the traveler replies 'Thanks, I'll look at it and let you know,' and the inquiry goes cold with no follow-up.

Turismo e IA

The problem isn't selling. It's that your process doesn't exist.

Almost no agency has a sales problem. It has a process problem. The six stages where the money leaks, and what a process that doesn't depend on anyone remembering looks like.

Yaco PeraltaJune 12, 2026

Detrás del producto

What's new in Trama · June 7, 2026

The agent now understands the trip before handing it off, replies with voice notes, and recognizes the client who already traveled with you.

Atahualpa HerreraJune 7, 2026

Trama editorial cover on tourism and artificial intelligence. At the center, a congress talk with panelists and travel agents watching a presentation on AI. Around it, visual cards of inquiries, lead qualification and next steps, alongside subtle references to Mendoza, wine tourism and international travel. The scene conveys how AI went from a promise to a concrete tool for tourism management.

Turismo e IA

We came back from the FAEVYT Congress, and AI is no longer hallway talk

Twenty-one hundred travel agents in Mendoza, packed auditoriums, and artificial intelligence at the center of everything. What we saw at the 2026 FAEVYT Congress from the inside.

Yaco PeraltaJune 1, 2026

Detrás del producto

What's new in Trama · May 26, 2026

Better lead qualification, clearer follow-ups, and an agent that keeps getting more capable. What's new in Trama this week.

Atahualpa HerreraMay 26, 2026

Detrás del producto

Why we said no to neutral Spanish

Trama started growing in other countries and we had to make an uncomfortable product decision: the easy path was to speak in neutral Spanish. We chose the hard one, and here's why.

Yaco PeraltaMay 23, 2026

Turismo e IA

Your client arrives knowing everything and has never needed you more

Your clients arrive having watched forty videos, three comparison sites, and a chat with a chatbot. They know more than ever and decide less than ever. Why that works in your favor.

Yaco PeraltaMay 22, 2026

Turismo e IA

Google's new AI, made practical for your travel agency

Google dropped new AI this week. Video, images and proposals you can now make yourself at your agency, without waiting on a designer or an editor.

Yaco PeraltaMay 20, 2026

Trama editorial cover about WhatsApp Business issues with Brazilian tourists: at the center, a phone shows a travel agency business account as "unavailable" and a "business verification" block; on the sides, incoming messages from Brazil and a verified connected account, on a warm cream background with golden accents and a clean travel-and-AI aesthetic.

Noticias travel-tech

Meta changed WhatsApp for Brazil and almost no travel agency noticed

On September 15, Meta restricted how businesses outside Brazil can message Brazilian customers on WhatsApp. It didn't make any travel publication. If your agency works with Brazilians, this matters.

Yaco PeraltaMay 16, 2026

5 lies about AI that confuse travel agencies

Opiniones y debates

The 5 lies you're being told about AI in travel

I've been hearing the same lines about AI in travel for over a year now, repeated by consultants, LinkedIn gurus and salespeople with little knowledge of the industry. Here are the 5 that do the most damage, no filter.

Yaco PeraltaMay 13, 2026

Trama editorial card: How many inquiries does your agency lose every month?, surrounded by WhatsApp, Instagram and email mockups with travel inquiries, a funnel showing 7.4% conversion and an indicator of 289 lost opportunities. AI for travel agencies.

Turismo e IA

How many inquiries your travel agency loses every month (and why nobody knows)

Most travel agencies can't tell you how many inquiries turned into sales last month. What you're losing and how to measure it in one hour, without installing anything.

Yaco PeraltaMay 9, 2026

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The trama. blog.

What's new in Trama · July 3, 2026

Recent notes

From a "hi" to a ready opportunity

What's new in Trama · June 17, 2026

The problem isn't selling. It's that your process doesn't exist.

What's new in Trama · June 7, 2026

We came back from the FAEVYT Congress, and AI is no longer hallway talk

What's new in Trama · May 26, 2026

Why we said no to neutral Spanish

Your client arrives knowing everything and has never needed you more

Google's new AI, made practical for your travel agency

Meta changed WhatsApp for Brazil and almost no travel agency noticed

The 5 lies you're being told about AI in travel

How many inquiries your travel agency loses every month (and why nobody knows)

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