The tourism CRM for Argentina

A tourism CRM is where the commercial process of a travel business lives: every inquiry that comes in is recorded as a sales opportunity with the details of the trip being requested, with an assigned seller and a status the whole team can check. The difference with a spreadsheet, or with each seller's memory, is that the status of an inquiry stops depending on somebody remembering to write it down.

And here is the distinction that gets blurred whenever an Argentine agency goes looking for software. Agency software is two layers, not one. The management layer handles what happens AFTER the sale: bookings, files, ticketing, invoicing, account balances. The commercial layer handles what happens BEFORE: who asked, what they asked for, who is handling it, what is missing to close it. Trama is the second one. It does not replace the system your agency operates with: it lives alongside it, and what it does replace are the spreadsheets and the loose chats.

Each detail of the trip gets its own field: destination, check in and check out, nights, travellers, city of origin, budget (and whether it is per person), preferred accommodation and reason for travel. A honeymoon is not quoted like a graduation trip. And nobody is asked to fill them in: the AI agent writes them while it talks to the customer, on the channel the inquiry came in through. The team does not fill the record in, it uses it.