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What Meta charges for WhatsApp

Meta charges for every reply you send a customer. Put in your numbers and see how much.

Work out yours

Verified on · Official Meta rates

Hi, I saw the Bariloche package 👋

Free
WhatsApp Cloud API

Hi! Yes, it runs in July. How many are travelling?

Meta charges

Two adults, in July

Free
WhatsApp Cloud API

Great. Here are 3 options with flights included.

Meta charges
from your phone

I'll call you in 5 and we close it.

Free
What comes in.
Messages people send you are never charged, in any country.
What goes out through the API.
It does not matter who writes it. If it goes out through the API, Meta charges for it.
What you type on the phone.
Meta does not charge for what goes out from the WhatsApp Business app, even with the number connected.

We're an agency inand each month we get

enquiries from

Connected WhatsApp numbers

Each number adds 1,000 free messages a month.

With 2 WhatsApp numbers you would get 2,000 free messages a month instead of 1,000: Meta would charge you USD 26.00 less.

We assume 5 messages per enquiry.

We worked it out from more than 40,000 analysed conversations from agencies already running on Trama.

One number for everyone, or one per seller

Meta counts the 1,000 free messages per number, not per company. How the numbers are split changes the bill without changing a single enquiry.

One number for the whole team

AnaBetoCaro
the agency number
1,000free messages a month

Everyone replies from the same web inbox, so every reply goes out through the API. Past the first 1,000 of the month, Meta charges for all of them.

A number per seller

Anathe WhatsApp they already useBetothe WhatsApp they already useCarothe WhatsApp they already use
3,000free messages a month

Every line brings its own allowance. And whatever the seller types from their own phone, Meta does not charge for, even with the number connected.

Meta does not charge for having a number: it charges per delivered message.

Why every salesperson should have their own WhatsApp

One number for the whole team is the convenient option, and the expensive one too. But the reason to give each salesperson their own WhatsApp is not the bill: it is who owns the customer when they come back.

Read the piece

Every rate

Price per delivered message, in US dollars, for the 47 markets Meta lists.

Every rate
MarketReplyingMarketingUtilityAuthentication
ArgentinaUSD 0.0260USD 0.0618USD 0.0260USD 0.0260
BangladeshUSD 0.0037USD 0.0732USD 0.0037USD 0.0037
BrazilUSD 0.0068USD 0.0625USD 0.0068USD 0.0068
ChileUSD 0.0200USD 0.0889USD 0.0200USD 0.0200
ColombiaUSD 0.0008USD 0.0125USD 0.0008USD 0.0008
EgyptUSD 0.0036USD 0.0644USD 0.0036USD 0.0036
FranceUSD 0.0300USD 0.0859USD 0.0300USD 0.0300
GermanyUSD 0.0550USD 0.1365USD 0.0550USD 0.0550
Hong KongUSD 0.0260USD 0.0732USD 0.0260USD 0.0260
HungaryUSD 0.0350USD 0.0860USD 0.0350USD 0.0350
IndiaUSD 0.0014USD 0.0118USD 0.0014USD 0.0014
IndonesiaUSD 0.0250USD 0.0411USD 0.0250USD 0.0250
IraqUSD 0.0079USD 0.0341USD 0.0079USD 0.0079
IsraelUSD 0.0053USD 0.0353USD 0.0053USD 0.0053
ItalyUSD 0.0300USD 0.0795USD 0.0300USD 0.0300
KazakhstanUSD 0.0180USD 0.0604USD 0.0180USD 0.0180
KuwaitUSD 0.0440USD 0.0792USD 0.0440USD 0.0440
MalaysiaUSD 0.0140USD 0.0860USD 0.0140USD 0.0140
MexicoUSD 0.0085USD 0.0397USD 0.0085USD 0.0085
MoroccoUSD 0.0230USD 0.0414USD 0.0230USD 0.0230
NepalUSD 0.0034USD 0.0732USD 0.0034USD 0.0034
NetherlandsUSD 0.0500USD 0.1597USD 0.0500USD 0.0500
NigeriaUSD 0.0067USD 0.0516USD 0.0067USD 0.0067
OmanUSD 0.0247USD 0.0341USD 0.0247USD 0.0247
Other countriesUSD 0.0077USD 0.0604USD 0.0077USD 0.0077
PakistanUSD 0.0150USD 0.0473USD 0.0150USD 0.0150
PeruUSD 0.0300USD 0.0703USD 0.0300USD 0.0300
PolandUSD 0.0122USD 0.0366USD 0.0122USD 0.0122
QatarUSD 0.0120USD 0.0341USD 0.0120USD 0.0120
Rest of AfricaUSD 0.0040USD 0.0225USD 0.0040USD 0.0040
Rest of Asia-PacificUSD 0.0113USD 0.0842USD 0.0113USD 0.0113
Rest of Central and Eastern EuropeUSD 0.0212USD 0.0860USD 0.0212USD 0.0212
Rest of Latin AmericaUSD 0.0113USD 0.0740USD 0.0113USD 0.0113
Rest of the Middle EastUSD 0.0091USD 0.0392USD 0.0091USD 0.0091
Rest of Western EuropeUSD 0.0171USD 0.0592USD 0.0171USD 0.0171
RomaniaUSD 0.0290USD 0.0860USD 0.0290USD 0.0290
RussiaUSD 0.0400USD 0.0802USD 0.0400USD 0.0400
Saudi ArabiaUSD 0.0107USD 0.0576USD 0.0107USD 0.0107
SingaporeUSD 0.0160USD 0.0732USD 0.0160USD 0.0160
South AfricaUSD 0.0095USD 0.0379USD 0.0095USD 0.0095
SpainUSD 0.0200USD 0.0707USD 0.0200USD 0.0200
Sri LankaUSD 0.0020USD 0.0732USD 0.0020USD 0.0020
TürkiyeUSD 0.0009USD 0.0109USD 0.0009USD 0.0009
UkraineUSD 0.0298USD 0.0860USD 0.0298USD 0.0298
United Arab EmiratesUSD 0.0157USD 0.0576USD 0.0157USD 0.0157
United KingdomUSD 0.0220USD 0.0635USD 0.0220USD 0.0220
United States and CanadaUSD 0.0034USD 0.0250USD 0.0034USD 0.0034

Meta groups countries it does not list separately into a region, and everything else under “Other”.

Which countries each region covers

United States and Canada
Canada · United States
Rest of Africa
Algeria · Angola · Benin · Botswana · Burkina Faso · Burundi · Cameroon · Chad · Congo - Brazzaville · Côte d’Ivoire · Eritrea · Eswatini · Ethiopia · Gabon · Gambia · Ghana · Guinea-Bissau · Kenya · Lesotho · Liberia · Libya · Madagascar · Malawi · Mali · Mauritania · Mozambique · Namibia · Niger · Rwanda · Senegal · Sierra Leone · Somalia · South Sudan · Sudan · Tanzania · Togo · Tunisia · Uganda · Zambia · Zimbabwe
Rest of Asia-Pacific
Afghanistan · Australia · Cambodia · China · Japan · Laos · Mongolia · New Zealand · Papua New Guinea · Philippines · Taiwan · Tajikistan · Thailand · Turkmenistan · Uzbekistan · Vietnam
Rest of Central and Eastern Europe
Albania · Armenia · Azerbaijan · Belarus · Bulgaria · Croatia · Czechia · Georgia · Greece · Latvia · Lithuania · Moldova · North Macedonia · Serbia · Slovakia · Slovenia
Rest of Latin America
Bolivia · Costa Rica · Dominican Republic · Ecuador · El Salvador · Guatemala · Haiti · Honduras · Jamaica · Nicaragua · Panama · Paraguay · Puerto Rico · Uruguay · Venezuela
Rest of the Middle East
Bahrain · Jordan · Lebanon · Yemen
Rest of Western Europe
Austria · Belgium · Denmark · Finland · Ireland · Norway · Portugal · Sweden · Switzerland

Questions

Every reply counts.

The fewer messages it takes to resolve an enquiry, the less Meta charges you. Trama answers on the spot, qualifies, and hands the seller only what is worth their time.

Get started