The CRM for travel agencies
It fills itself in. The AI agent logs destination, dates, travelers and budget.
Free on every plan. No card required.
What a CRM for travel agencies is
A CRM for travel agencies is where the agency's sales process lives: every inquiry that lands on WhatsApp, on Instagram or on the website is recorded as a sales opportunity with the details of the trip being asked for, with an owner and with a stage the whole team can look up. The difference from a spreadsheet, or from each rep's memory, is that the state of an inquiry stops depending on someone remembering to write it down.
A generic CRM is built around a contact and an amount. An agency doesn't sell an amount: it sells a trip, and a trip has a destination, check-in and check-out dates, nights, a number of travellers, a departure city, a budget that is usually per person and a reason. A honeymoon isn't quoted like a graduation trip. When those details have no field of their own they end up in a free-text note, and there they stop being useful for searching, for prioritising and for quoting.
Trama keeps every one of those details in its own field, and asks nobody to type them: the AI agent fills them in while it talks to the customer. The team doesn't maintain the record, it uses it.
What it does, exactly
One opportunity per inquiry, with the trip inside
Destination, dates, travelers and budget in their own fields, not a loose note.
The agent fills in the record
It logs each detail and how firm it is, because that changes what you can quote.
An owner assigned without anyone assigning
Routes by destination, language and history. Returning customers get the same rep.
Five stages, and a single source of truth
To handle, In contact, Quoted, Won and Lost. The card moves on its own.
The full customer record
Every conversation on every channel, their past trips and how they like to travel.
Follow-ups that don't get lost
Quiet opportunities speak up, and a month without movement marks them dormant.
How it differs from a generic CRM
- To store the trip being asked for, not a loose amount
- Destination, dates, travelers and budget, each in a field.
- The record to fill itself in, with no admin work
- The AI agent writes it while it handles the inquiry.
- To work where customers actually write
- WhatsApp, Instagram, Messenger, your site and Offers Link.
- To answer with what the agency really sells
- Answers from your catalog and never makes up a price.
- To answer in the customer's language
- Replies in Spanish, English or Portuguese and routes by language.
- To work in euros
- Catalog, budgets and quotes in euros.
What Trama is not: a booking system or a back office. It doesn't issue tickets and it doesn't connect to a GDS. It's the commercial layer, from inquiry to sale, and it lives alongside whatever the agency already uses to operate.
What about WhatsApp
Your team, free
Each person uses Trama Agent on the web. On WhatsApp from Starter.
Your customers, with a channel hired
The agent on your WhatsApp, Instagram or Messenger is a channel, from Starter.
Writing it the other way around would be more convenient and it would be false. On the free plan the team talks to Trama Agent on the web, and the Link publishes with a form so the traveler can leave a request. Your customers' WhatsApp, the Widget and Link chat start at Starter.
The CRM isn't billed
Free, on every plan
- The customer and opportunity CRM
- The travel product catalog
- Quotes
- The Offers Link with a form: the traveler leaves a request
- Your whole team, with no limit on how many people
- The dashboard, your team's metrics and the REST API
What you hire separately
- Setting up your agent: its identity, its catalog and its rules
- The Widget and Link chat (Starter). They do not use channel allowance; the opportunities do count
- The agent handling WhatsApp, Instagram or Messenger
- Ads: which campaigns actually bring you inquiries
- Campaigns: writing to your customer base with templates
- Radar: the WhatsApp your team already uses
It is not a 14-day trial and not a stripped-down tier. It does not expire, and it is the plan every account is born on. A free account cannot receive a charge. Widget and Link chat do not use channel allowance; the opportunities they qualify do count. The Link form does not. The one thing Free does not remove is the Trama attribution at the foot, which goes from Pro onwards.
See the full pricingFor a business like ours, where every message matters, having tools like this truly makes the difference.
We're very happy: it changed the way we work. Everything is much simpler for us and for our customers, who need a fast response.
The WhatsApp bot replies fast, at any hour. But the real difference is the built-in CRM: everything stays in order and no inquiry slips through.
Our salespeople are very happy with the system and with a team always open to our requests. It has helped us so much to organize our day-to-day.
Travel companies working with Trama
30+ travel businesses working with Trama
Wineries and olive groves, adventure tourism, lodging, inbound operators and more.
Questions about the CRM
Sales in order from the first inquiry
The CRM, the catalog and the Offers Link are free on every plan.