WhatsApp campaignsBeta

The difference between a promo and a nuisance is who you send it to

Trama uses what it already knows about each customer to propose who, what and when. You approve, and it goes out over WhatsApp.

See pricing

In beta: free for now. Once it leaves beta it will be a paid add-on. Messages are billed by Meta, separately.

Your spreadsheet142 contacts
Trama CRM142 conversations
One single base142 customers with history

Your spreadsheet and your conversations, one base

Why mass sending doesn't work

Sending everyone the same thing is the fastest way to get ignored

A careless campaign isn't neutral: it leaves you worse off than before.

You reach the wrong one

The traveler who already put down a deposit gets the same package, on sale.

You burn the channel

Every opt-out and report lowers your number's quality, and Meta caps you.

You pay either way

Meta charges per delivered message, whether it was right for them or not.

Sales intelligence

Every campaign is three decisions: who, what and when

Trama doesn't start from a cold spreadsheet: it proposes all three from the conversations the agent already had.

Who

The destination they asked about, the dates, the budget, whether they booked or went cold. Segmenting is deciding who not to write to.

Your spreadsheetTramaConversations

Segment · Bariloche departures, July

AN
AnaAsked about Bariloche · 2 pax · Never booked
MG
MarcosTraveled to Bariloche in 2024 · Would return
JL
JuliaAlready put a deposit on Bariloche in July
Excluded: already booked this departure38 of 142

What to send

Each segment gets its own message, written with what you already know about that person. Not one text blasted at your whole list.

When to send

When the destination they asked about goes on sale, not when the season starts: in travel, people decide and put a deposit down months ahead. And if you already wrote to them recently, the send doesn't go out.

When to write to Ana

Back in MarchJuly rates weren't out yet
TodayThe July rates she asked about just came outThis is the moment
In three weeksThe group is already sold out: too late
It won't write to MarcosHe got a campaign 5 days ago

For a business like ours, where every message matters, having tools like this truly makes the difference.

Matías H.Adrizzio Turismo

Trama's AI is making a real difference in our sales: it helps us reply faster and give a much closer experience to every traveler.

Guillermo B.Viví Travel

We're very happy: it changed the way we work. Everything is much simpler for us and for our customers, who need a fast response.

Micaela B.Catania Viajes

The WhatsApp bot replies fast, at any hour. But the real difference is the built-in CRM: everything stays in order and no inquiry slips through.

Matías L.Neoweek

Travel companies working with Trama

What it costs

Trama doesn't charge you to send

Meta sets the rate, per delivered message, and it goes straight to Meta: Trama adds nothing on top. What Trama gives you is the judgment not to spend it on the wrong traveler.
Hilo Viajes
WhatsApp
TramaTrama
+ US$ 0

That is what Meta charges. While the beta lasts, Trama charges nothing for campaigns: it is an add-on that will be paid once it leaves beta, with its own price. We will tell you before anything changes.

See the cost calculator
The limits, up front

Before you send the first one

No. You see who it will reach, what they'll read and what it costs, before you say yes. Trama proposes; the call is yours.

Put your contact list to work

Your next sale already talked to you: they're in there, waiting to hear from you again. Trama tells you which ones, with what, and when.

In beta, free for now. Messages are billed by Meta.