The difference between a promo and a nuisance is who you send it to
Trama uses what it already knows about each customer to propose who, what and when. You approve, and it goes out over WhatsApp.
Your spreadsheet142 contactsYour spreadsheet and your conversations, one base
You reach the wrong one
The one who got back from Europe last month gets your Patagonia deal.
You burn the channel
Every opt-out and report lowers your number's quality, and Meta caps you.
You pay either way
Meta charges per delivered message, whether it was right for them or not.
Who
The destination they asked about, the dates, the budget, whether they booked or went cold. Segmenting is deciding who not to write to.
Your spreadsheetConversationsSegment · Patagonia departures, July
What to send
Each segment gets its own message, written with what you already know about that person. Not one text blasted at your whole list.
When to send
When the season opens for the destination they asked about. When it's a year since their trip. And if you already wrote to them recently, the send doesn't go out.
When to write to Ana
Trama doesn't charge you to send
Meta sets the rate, per delivered message, and it goes straight to Meta: Trama adds nothing on top. What Trama gives you is the judgment not to spend it on the wrong traveler.
See the cost calculator
Hilo Viajes
WhatsAppPut your contact list to work
Your next sale already talked to you: they're in there, waiting to hear from you again. Trama tells you which ones, with what, and when.