You optimize blind until Meta learns what happened next.
Trama sends Meta who qualified, who got a quote, and who bought. You look at cost per qualified lead, not per opened conversation.
Turned on with one switch per channel. It does not depend on the plan.
Your client's account, in three tabs
Acquisition
Real Meta spend next to what it produced, ad by ad.
- Leads, and how many came from ads
- Qualified, closed, and revenue
- Cost per qualified lead by ad, ad set, or campaign
- Compared against the previous period
Market
What the people who reached out actually asked for, without opening a single conversation.
- Where they want to go and which city they ask from
- Who they travel with and what they are after
- When they want it
- Aggregated, with a floor of three people per category
Operations
If the ads deliver and the business does not answer, the ad is not the problem.
- How long the first reply takes
- What share of inquiries got picked up
- Which ones nobody answered
- Why the lost ones were lost
Meta learns about the sale, not about the chat
The WhatsApp half
The ad click leaves its identifier, and it travels attached to the conversation all the way to the close.
The web half
The site widget and the Offer Link read the pixel cookies and report the same way, even if the person never writes on WhatsApp.
Every event travels with a stable identifier, so whatever the pixel already counted is not counted twice. The attribution window is seven days.
And why that is what gets you let in
You do not see conversations
The inbox and the messages with your client's customers are not in the dashboard.
You do not see individuals
Everything you look at is aggregated. Market demand will not even show a category with fewer than three people.
You do not see the sales team
The per-seller breakdown is deliberately left out. You measure the operation, not the people.
Your client invites you, and it ends when they say so
The owner invites you
They are the only one who can add a partner to the account. No other role offers it.
You accept and you see
The engagement opens and that account's dashboard shows up in yours.
You connect the ads
Plug in the Meta ad account so spend shows up next to the results.
You leave when you leave
The day the owner removes you from the account, the engagement closes and the dashboard is gone.
What people running the ads usually ask
Start with the directory
If you do not manage a Trama account yet, the directory is where travel businesses find you.