Detrás del producto

Construir IA para una industria que todavía vende por WhatsApp. Lo que vamos aprendiendo, sin filtro.

5 articles

What's new in Trama · July 3, 2026

The biggest update since the redesign: Trama now has a web presence you can show and share with your clients. Plus a better catalog, metrics, and agent.

Atahualpa HerreraJuly 3, 2026

Detrás del producto

What's new in Trama · June 17, 2026

Trama's biggest update yet: we redesigned the whole platform, brought the agent inside, and turned Mission Control into a place that speaks plainly.

Atahualpa HerreraJune 17, 2026

Detrás del producto

What's new in Trama · June 7, 2026

The agent now understands the trip before handing it off, replies with voice notes, and recognizes the client who already traveled with you.

Atahualpa HerreraJune 7, 2026

Detrás del producto

What's new in Trama · May 26, 2026

Better lead qualification, clearer follow-ups, and an agent that keeps getting more capable. What's new in Trama this week.

Atahualpa HerreraMay 26, 2026

Detrás del producto

Why we said no to neutral Spanish

Trama started growing in other countries and we had to make an uncomfortable product decision: the easy path was to speak in neutral Spanish. We chose the hard one, and here's why.

Yaco PeraltaMay 23, 2026

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