Marketing y pauta

Cómo se consigue y se mide una consulta de viaje: anuncios, canales, atribución y la plata que se gasta en traerla.

6 articles

Trama illustration about Meta business verification: travel inquiries arrive through different channels into a “Verified business” badge dated October 1, while an alert shows the cap of 250 clients per day and per-message billing for unverified accounts.

Verify your business with Meta before October 1

From October 1, Meta charges for every reply you send inside the 24-hour window. If your business isn't verified on top of that, you arrive capped and billed. How to fix it in time.

Yaco PeraltaAugust 21, 2026

Trama illustration of a click-to-WhatsApp ad journey: a Cancun ad with a Send WhatsApp button leads into a chat where the agency replies, a clock marks the free 72-hour window, and a record logs the Click-to-WhatsApp source and its campaign, surrounded by metrics for reach, clicks, conversations started and confirmed bookings.

Marketing y pauta

Click-to-WhatsApp ads: the guide for travel agencies

How to build the ads that open a chat, how the free 72-hour window actually works, and how to know which ad brought you the sale.

Yaco PeraltaAugust 18, 2026

Marketing y pauta

What WhatsApp Business API costs for a travel agency

The cost is not a price, it is a multiplication. Meta sets the rate, which changes by country and message type; you set how many messages you send. The second half is the one you can move.

Atahualpa HerreraAugust 14, 2026

Trama cover with three messages ordered by stage: quote sent at 24 hours as free text, follow-up at 72 hours with a template, and reactivation at 30 days with a template.

Marketing y pauta

The messages a travel agency actually sends on WhatsApp

Follow-up, reactivation and deposit reminder: what decides whether you need a template approved by Meta is not the message, it is the clock. With the timings and the rules we run in production.

Yaco PeraltaAugust 14, 2026

Illustration of a Meta campaign shifting from optimizing for 200 conversations at US$2 to prioritizing 3 real sales, connected by a learning loop fed with conversion data.

Marketing y pauta

Your Meta ads are optimizing for the wrong metric

Meta shows you 200 conversations at US$2 and your team says none of them were any good. Both are right. How to make Meta optimize for sales instead of chats.

Yaco PeraltaJuly 31, 2026

Trama editorial card: How many inquiries does your agency lose every month?, surrounded by WhatsApp, Instagram and email mockups with travel inquiries, a funnel showing 7.4% conversion and an indicator of 289 lost opportunities. AI for travel agencies.

Marketing y pauta

How many inquiries your travel agency loses every month (and why nobody knows)

Most travel agencies can't tell you how many inquiries turned into sales last month. What you're losing and how to measure it in one hour, without installing anything.

Yaco PeraltaMay 9, 2026

Get every new post in your inbox.

One email every two weeks with the new post when it's out.

Add Trama to your team today.

Trama is your AI employee, an expert in tourism. Start free with the tools and add the agent whenever you're ready.

Start free