Trama BroadcastsBeta

The difference between a promo and a nuisance is who you send it to

WhatsApp campaigns over Meta, decided with what Trama already knows about each customer.

See pricing
Your spreadsheet

142 contacts · name and phone

Trama CRM

142 conversations · destination, dates, budget

Why mass sending doesn't work
Sending everyone the same thing is the fastest way to get ignored
A careless broadcast isn't neutral: it leaves you worse off than before.

You reach the wrong one

The one who got back from Europe last month gets your Patagonia deal.

You burn the channel

Every opt-out and report lowers your number's quality, and Meta caps you.

You pay either way

Meta charges per delivered message, whether it was right for them or not.

Broadcasts with judgment
Trama already knows them. That's how it knows who, what and when
The agent handled those conversations. It doesn't start from a cold spreadsheet.

Who

The destination they asked about, the dates, the budget, whether they booked or went cold. Segmenting is deciding who not to write to.

Segment · Patagonia departures, July

AN
AnaAsked about Patagonia · 2 pax · Never booked
MG
MarcosTraveled to Patagonia in 2024 · Would return
JL
JuliaBack from Europe 3 weeks ago
Excluded: just traveled38 travelers out of 142

What to send

Each segment gets its own message, not one text blasted at your whole list. The agent writes it in your voice and submits it for Meta template approval.

Asked, never booked24 travelers

Hi Ana 👋 We just opened July departures to Patagonia. Want me to hold a spot?

Meta-approved
Already traveled with you14 travelers

Marcos, another Patagonia season is coming. Shall we do it again?

Meta-approved

When to send

When the season opens for the destination they asked about. When it's a year since their trip. And if you wrote recently, it won't write again.

March“How much is Patagonia in winter?” — never booked
JuneJuly departures open with availability
NowThis is the moment to write to Ana
It won't write to MarcosHe got a broadcast 5 days ago. The frequency cap is enforced.

Nothing goes out without your approval

You see who it will reach, what they'll read and what it costs, before you say yes.

What it costs

Trama doesn't charge you to send

Meta sets the rate: you pay per delivered message, and the price depends on the country you're writing to. That money goes straight to Meta — Trama adds nothing on top. Which is exactly why aiming well isn't a luxury: every message to the wrong traveler is money burned.

See the cost calculator
TramaTrama+ US$ 0Adds nothing on top
MetaRate per delivered message
The limits, up front
Before you send the first one
Broadcasts are for retention. Used for volume, they take your number down with them.

No. Trama won't import purchased lists or third-party contacts: you write to people who already talked to you.

Your next sale is already in your contacts

People who traveled with you and never heard from you again.