Google Business
Your profile on Google Maps and Search: the details, the reviews, and what you post.
Plenty of people will find you on Google before they find your Instagram or your website. What they see there — your hours, your photos, your reviews — is your first impression, and until now it was the one part of your presence Trama didn't touch.
From Google Business you connect your Business Profile and edit all of it from here.
This isn't a channel. Nobody messages you through your Google listing: Google shut down listing messages in 2024. That's why it doesn't take up a channel from your plan and doesn't show up under Channels.
Connecting it
You sign in with the Google account that manages the listing and pick which location to connect. Two branches means two separate connections.
Verification comes first
If Google hasn't verified your listing yet, you won't see anything. This isn't a Trama problem: until Google confirms the business is yours, it won't let us read reviews or save changes to the details.
Google runs the verification with you directly — it mails a postcard, calls you or sends you a message — and you start it from your Google dashboard. Once it's done, the screen unlocks on its own.
Listing details
You edit the name, description, website, phone and hours. They're saved straight to Google.
Hours go by time slots, not by day. If you close at midday, you add two entries for the same day: morning and afternoon. It's built that way on purpose — with one slot per day, an agency open 9 to 1 and 5 to 9 would lose its afternoon.
Reviews
You'll see the reviews people leave on Google, and you can answer them from here.
A reply is public and Google keeps no history of the previous one. If you answer a review that was already answered, the old reply is gone with no way to get it back. So if someone on your team replied from the Google dashboard while you were writing, Trama won't overwrite it: it tells you to reload and see what's actually published.
Letting your agent answer
Three options:
| Nothing | Nobody answers for you. This is the default. |
| Drafts and waits | The agent writes the reply and leaves it ready. You review it, edit it if you want, and publish it yourself. |
| Answers on its own | The agent publishes with nobody reviewing it. |
Even on "answers on its own", a complaint never goes out unseen. You choose the star rating it can answer by itself — it starts at 4 — and below that floor the agent still drafts but waits for you. A public complaint is what people read most closely, and it's not a good place for an agent to improvise.
The agent only uses what the review says. It doesn't invent trips or dates that aren't there, it doesn't promise refunds or discounts, and faced with a complaint it offers to continue privately rather than argue in public.
A review with only stars and no text doesn't get answered: there's nothing to respond to, and five similar replies in a row read like a bot.
How people find you
How many people saw your listing on Maps and on Search, how many clicked through to your site, how many called and how many asked for directions. And what they searched for, which is information you don't have anywhere else.
Two things before drawing conclusions:
- Google delivers 2 to 3 days late. That's why the window ends there and not today: showing up to today would put the last few days at zero and look like a drop.
- Keywords are grouped by month and Google trims the least frequent searches. What you see is the top, not everything.
These numbers are about your listing, not your website or your Offers link. They're different things and they don't add up.
Posts
If you turn it on, we post one package from your catalog to your listing every week.
Google archives each post after 7 days. That's why consistency is the part that matters: posting once leaves your listing exactly like never posting at all.
If a package's stored price is the installment rather than the trip's price, the post goes out without a price. We'd rather publish without a price than publicly offer a USD 2,800 trip "from USD 470". If it happens often, check the prices in your catalog.
Who can get in
The same people who manage the Offers link and Ads: owners, admins and the operations team. A sales rep doesn't see it.